Do you really know what your customer needs?

Knowing what your customer needs is critical to any successful business deal, whether online or offline. You will only buy something with a need for the product or service.

“Wait a moment, Jan! I have bought stuff I really don’t need.”

I can almost hear you scream this out to undermine my argument that there will be no deal without knowing what your customer needs.

However, needs can have many different aspects. When you are thirsty, you drink water. When you are hungry, you eat food.

These two examples represent the basic survival needs. But when buying water, you choose one brand among various alternatives, and the same goes for food.

What is driving you to choose one particular brand?

Your Customer Needs for a Successful Online Business

How do you use this “vacuum-cleaner approach” in the online world? This might be a very valid question. The answer would be:

Exactly the same, but reverse!

When doing business online, you don’t start with a potential customer in front of you whom you can bombard with a lot of questions. 

The need analysis must be there, but instead of asking, you have to construct an ideal customer need and target those persons in your marketing campaigns.

This reverse needs analysis you can make by constructing an avatar for the group of people you would like to focus on.

Watch the video and see how to cover the five words who, how, what, when, and why when creating your customer avatar.

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