Hey, 

As entrepreneurs, we all face our fair share of ups and downs. It's a part of the game, but it's our resilience and determination that keep us going. 

Often, I hear from people on my list who dream of starting their own online business, but are facing financial constraints. I never try to be 'sellish' and use my sales talent to convince someone to buy. 

No!

Some people need time for different reasons. As long as the desire to one day start their own online business, the spirit to do so...one day...will never disappear. 

During your entrepreneurial journey, you constantly learn new things. One key lesson I was repeatedly told at the beginning of my online business career was that 'the money is in the list.' 

This means that the real value of your business lies in the relationships you build with your email subscribers, who are potential customers. The larger and more engaged your email list, the more opportunities you have to generate revenue.

Honestly, I didn't fully understand that statement until later.

It's like comparing liquid cash with an asset, such as a property. Cash is consumed and will never come back to you, while a property represents a value that, at a certain point, can be transformed into necessary cash.

Building your email list with loyal subscribers is not just a task, it's a strategic investment in your business. No matter how your business is going, you can always connect to your list and approach it in a way that is appropriate for the moment, making it a valuable asset in your entrepreneurial journey.

When I started my online business ten years ago, I also started building my most important business asset, my email list. To do that, an autoresponder that allowed me to build my list according to my needs was a must.

I found a perfect cooperation partner with Aweber, an extraordinary email marketing platform. It allows me to segment my list the way I want because not all my subscribers have the same goals. When a problem arises, I have yet to experience such professional customer service as Aweber provides. Aweber has been instrumental in helping me build and manage my email list effectively.

I don't know exactly where you are on your entrepreneurial journey, but...

...do you have such assets?

Have you built a base of friendly customers, potential customers, and future potential customers?

You will never know when these assets will become handy for you, especially if your mission is to help them with the same issues you had when entering this emotional environment of online businesses.

Some days ago, a person who has been a subscriber to my list for more than three years became a paying customer. The desire was always there, but the money was the bottleneck. With the necessary financial resources, it became possible to ignite the journey because the spirit was always alive. 

This is just one example of how my email list has been a valuable asset for my business, and I'm sure you can achieve similar results with your own list.

My message to you today is that you should never prejudge your potential customers. They signed up to your email list for a reason, which will not change, with or without money. Your email list is a goldmine of potential customers who have already shown interest in your business. With the right approach, you can turn these subscribers into loyal customers and advocates for your brand.  

Start building your asset today with Aweber, no matter when and how you will create your business.