I hate when people preface something with "hot take", but here's a potential hot take from me:

You might think that you should be teaching in your content (emails and social media posts) and giving as much "value" as you possibly can in them ... 

But that's the wrong approach! 

I'm not suggesting that you should be sharing fluff.

You want to reward your audiences' time for consuming your content, and I always ask myself if what I'm sharing is worth the few seconds or minute that a person is taking to consume it. 

However, you should be treating your paying clients and those who haven't paid you differently ...

I'm going to explain what I mean in a workshop that I'm doing later today around my content creation system. 

In it I'll be sharing the way I create my content, examples of successful posts/emails, and what works best when choosing what to create and share with your audience. 

We go live today at 1 pm EST, and here's the link to register for it!

www.naturalborncoaches.com/workshop

Marc Mawhinney 

PS: Accelerate your expert influence to get seen, heard and paid what you deserve! More details here:

www.NaturalBornCoaches.com/spotlight