Hi ,
Two-time BOP guest, and all around good guy Rich Brooks and I are holding what will be a fun and informative training event in November. The details of the event are below, but in short, we're holding what we're calling a Digital Marketing Masterclass.
In addition to the copy below, Rich has also made a video that describes what we plan on delivering. If you own your own agency, or if you're responsible for business development and marketing for the agency you work for, please consider joining us.
Thanks!
Matt
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Is your ABA practice located in a highly competitive area? Do you struggle with name-recognition and visibility among Autism service providers in your community? Do you wish more parents and stakeholders knew about the awesome services you provide?
Word-of-mouth promotion is great, and it’s helped many practices get off the ground and start thriving, but as the saying goes, “What got you here won’t get you there.”
During this event, you'll discover marketing strategies that will allow you to get your ABA practice to get in front of ideal community stakeholders (parents, guardians, etc…) and referral sources (pediatricians, etc…), by using the digital tools that everyone is being forced to use these days. This can help to attract new clients, families, schools, and even employees!
In this event we will cover:
- How to rank higher at Google and other search engines.
- How to rank well for local and "near me" searches.
- How to use social media sites like Facebook and Instagram to help families and drive engagement.
- How (and why) to build your email list.
- How to create a website that serves your audience and generates more leads.
- Most of all, you’ll learn *why* all of these are essential to effectively marketing your ABA practice.
This presentation will benefit solo practitioners, small practices without a marketing person, and even larger groups looking to stay on top of the most recent changes from Google and Facebook.
Join Rich Brooks, President of flyte new media, host of The Agents of Change podcast, author of The Lead Machine: The Small Business Guide to Digital Marketing, and frequent guest on the Behavioral Observations Podcast for a fun, interactive educational event!
Hosted by Matt Cicoria, MS, BCBA. Producer of The Behavioral Observations Podcast and founder of Positive Behavioral Outcomes, LLC.
Cost: $149 (early bird $99 through 10/31)
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