Hi
Earlier this summer, I was driving around central New Hampshire on my way home from a mountain bike excursion with my kids. We were listening to a top 40 radio station, and lo and behold, when the station went to a commercial break, I heard an ad for an ABA agency.
To say that I was surprised to hear ABA services being advertised on a conventional media outlet such as radio was yet another example of how far our field has come. Suffice to say, hearing this ad actually gave me a sense of pride in terms of how ABA has grown over the years!
And then, I started thinking about this ad as a marketer. I started wondering about the efficiency, or hit rate, of an ad placed on a top 40 radio station. I began thinking about how well the ad was able to get into the ears of the agency's ideal stakeholder, and what type of return-on-investment they realized with this marketing strategy.
In other words, how many listeners did that ad reach who were not in the market for ABA services vs. listeners who were?
I sincerely hope the ad was a success for the agency, but knowing enough about digital marketing to be dangerous, I also thought that using the digital tools available today, like Google Ads, Facebook Ads, local search strategies, and the like, would be a more direct route to an agency's ideal client.
This is being held on Monday, November 9th, from 5-6:30 PM, Eastern. Rich and I went back and forth trying to figure out an ideal time for the class, and we realized quickly that there was no such thing as a time that works for everyone, so while we'd love every attendee to be with us live, the class will can be made available to folks who can't make it tomorrow for whatever reason.
In this event, we'll cover the following:
- How to rank higher at Google and other search engines.
- How to rank well for local and "near me" searches.
- How to use social media sites like Facebook and Instagram to help families and drive engagement.
- How (and why) to build your email list.
- How to create a website that serves your audience and generates more leads.
- Most of all, you’ll learn *why* all of these are essential to effectively marketing your ABA practice.
We may also have some time at the end for Rich to provide impromptu quick reviews of participants' websites. Rich is a fun and engaging speaker, and this is really going to be a good time, so if you're involved in the marketing of your agency, please consider joining us. If you are not involved in the marketing of your agency, please consider forwarding this to whoever is.
All the best,
Matt
