Grow Your Book Sales Using Amazon Sponsor Ads

Published: Sat, 05/14/22


As 2017 began to wind down, Michelle Brubaker began using Amazon Sponsor Ads to promote her books on the Amazon website...

It was a pretty steep learning curve when she first got started...

She purchased several training programs and hired an advertising coach to show her what to do, but those things never actually helped her beyond the basics...

Eventually, Michelle realized that the only way she was truly going to learn how to use Amazon Ads to promote her books was to put butt-in-chair and learn by trial-and-error...


The initial money she spent on Amazon Ads eventually translated into strong sales for many of her Print-On-Demand books (planners, journals, coloring books, puzzle books, kids activity books, study guides, workbooks, cookbooks, and other genres as well), available on the Amazon website.

And by 2019, she had sold more than 12,000 copies of her books...

On this foundation, Michelle began to teach others how to use Amazon Sponsor Ads themselves...


A lot has changed since 2019, when Michelle Brubaker released her original "Book Advertising Bootcamp" to show us the ropes of advertising our books with Amazon ads...

During the pandemic, consumer buying habits began to change...

And there were a couple months where Michelle's book sales fell off a cliff...

She started to wonder if the Amazon gravy train was coming to a screeching halt!

Fortunately, Michelle is not the kind of person who gives up easily...

In June of 2020, Michelle dedicated herself to figuring out what she needed to do differently, to ensure that she would be able to keep using Amazon Sponsor Ads profitably going forward...

Good fortune followed her, and she was able to figure out what she was doing wrong and how to fix her advertising...

Not only was she able to restore her previous advertising success on Amazon's pay-per-click advertising platform, but she was also able to increase her book sales considerably...

In her first two years advertising on Amazon, she sold just 12,000 books...

Since then, she has sold an average of 18,000 books per year...

As of March 31st, 2022, Michelle has sold a whopping 48,919 copies of her books on Amazon, thanks in large part to her mastery of Amazon Sponsor Ads paid advertising...


What Michelle has learned over the last two years about the new world of Amazon Advertising will be delivered in her newest training on the subject, with the first weekly class beginning on April 14th...

Instead of creating one big training program, Michelle has opted to break the classes down into three (3) optional courses, delivered back-to-back...

Each class consists of four (4) four one-hour classes, each one recorded live with an opportunity to ask questions at the end of each lesson, delivered over the course of four weeks...

Michelle's new Amazon Advertising training program is called "Book Advertising Mastery"...

Michelle has broken this training down into the following options:

COURSE #1 - "Getting Started" (Completed) This training contains essential information to help you get started on the right foot. When you sign up today, you will gain immediate access to Michelle's Kickstart Videos, and she will also teach you:

* How to set up your ad dashboard correctly, right from the start.
* How to choose the best ad types for your books.
* How to create auto-campaigns and keyword-campaigns.
* How to research and target the most profitable keyword phrases.
* How to interpret your past results, to help you make better decisions in the future.
* How to know when to take certain actions, to get the most value from the Amazon KDP Ads platform.
 


COURSE #2 - "Advanced Strategies" (Starts May 19th, 2022) Scaling up your publishing business quickly with additional advertising techniques.

COURSE #3 - "International Marketplaces" (Starts June 16th, 2022) How to sell more of your books in foreign countries.

BUNDLE ALL THREE, AND GET ADDITIONAL CASE STUDIES - Get everything shown in the first three courses, AND you will get additional Case Studies featuring Michelle's actual books on Amazon...



Each course will run for four weeks, with one week-off between courses...

And at the end of each session, you will be allowed to ask any questions that you would like to have answered...

Click Here to Learn More...


There are three (3) optional up-sells offered within this sales funnel...

OTO #1 "7 Points to a Perfect Amazon Book Listing" ($47) This video training has a run-time of just over 24 minutes. In it, Michelle discusses seven of the most important things you can do with your book listings, to ensure that more people will be ready to hit the BUY Button after reading your book descriptions. (I do recommend this one.)

OTO #2 "Amazing A+ Content" ($97) This video training has a run-time of just under 80 minutes. How to easily design & create eye-catching book listing layouts. I had no idea that Amazon added the KDP A+ Content Feature in 2021... This training goes deep into how to use this awesome new tool on Amazon KDP. (I do recommend this one, as well.)

OTO #3 "Group Coaching Program" ($79 per month OR $497 per year) This group coaching experience takes place twice per month. You will be able to ask questions and have your questions answered. If you cannot be there in person, you will also have access to the replays that you can watch at any time. (I don't have a recommendation on this one. If you think you will benefit from the group coaching experience, then do consider it.)


Click Here for More Detailed Information...



Bill Platt
Ponca City, Oklahoma USA