It is the age-old question...

If you could make $2 for every $1 you spent on paid advertising, how many dollars would you spend?

If you could make $3 for every $1 spent, how many more would you spend?

I think you can see where I am going here...

All successful businesses rely on a certain level of paid advertising to bring new customers to their place of business...

The most successful book authors do the same -- they buy advertising to get their books in front of more potential buyers...

But, isn't it kind of risky to buy advertising for your books?

Isn't there a very real potential that I could flush my money down the proverbial toilet?

What are the chances that I could spend all of my advertising dollars and not sell a single copy of my book?

There is always a risk, IF YOU DON'T KNOW what mistakes you should avoid making...

I often tell you about the importance of putting your ads in front of the right audiences...

For example:

* You don't want to advertise books about surviving pregnancy to men... Men won't buy these books...
* You don't want to advertise your romance novels to men... 87% of the people who buy romance novels are women...
* You don't want to advertise your hunting guides to people who believe hunting is abhorrent...


The reason it matters about advertising to the right people is so you don't waste your advertising dollars talking to people who would never want to buy the books you are advertising...

Advertising to the wrong audience is the most common mistake beginners make...

It is an unforced error, but all too common...

Any time we set out to learn something new, there will always be a learning curve...

Chances are strong that we are going to waste lots of time and money, in the process of doing the wrong things...

It is not that we want to stumble through the process...

We simply do not know what we should be doing and what we should be trying to avoid doing...

There is always going to be a learning curve...

And, we will always make mistakes that don't result in new sales...

Mistakes and errors are not bad things...

One way or another, we need to learn...

And, trial by fire is often very effective...

Thomas Edison was once asked how long it took him to design a working lightbulb...

He said he and his team tested more than 3,000 theories, before they found the one that worked...

He learned 3,000 ways NOT to make a lightbulb, before heh figured out the one way to make a lightbulb that he could patent and sell to his customers...

I spend time, energy, and money to learn from the best...

Because I want to stand on the shoulders of those who came before me...

Fortunately, we can eliminate a lot of mistakes and errors, by paying close attention to people who are already successful doing those things we want to do...

Which is why I pay close attention to those people who have plenty of hands-on experience, doing the thing I want to learn how to do...

If they can help me avoid wasting time and wasting money, then I want to understand what they can teach me...

As far as I am concerned, one of the best people we can follow when it comes to using Amazon Sponsor Ads to advertise our books online is Michelle Brubaker...

She has been in the trenches learning the hard way for going on five years now...

She started using Amazon Sponsor Ads in 2017, and it has been quite a journey since...

She has been using Amazon's paid advertising to promote many of her Print-On-Demand books (planners, journals, coloring books, puzzle books, kids activity books, study guides, workbooks, cookbooks, and other genres as well) on the Amazon website.

In her first three years advertising on Amazon, she sold just 12,000 books...

Since then, she has sold an average of 18,000 books per year...

As of March 31st, 2022, Michelle has sold a whopping 48,919 copies of her books on Amazon, thanks in large part to her mastery of Amazon Sponsor Ads paid advertising...

She is doing three (3) courses back-to-back to teach you how to get the most mileage from the advertising your books on Amazon...

Each class consists of four (4) four one-hour classes, delivered over the course of four weeks...

Michelle's new Amazon Advertising training program is called "Book Advertising Mastery"...

Michelle has broken this training down into the following options:

COURSE #1 - "Getting Started" (Completed, you will be able to access all of this training immediately upon purchase) This training contains essential information to help you get started on the right foot. When you sign up today, you will gain immediate access to Michelle's Kickstart Videos, and she will also teach you:

* How to set up your ad dashboard correctly, right from the start.
* How to choose the best ad types for your books.
* How to create auto-campaigns and keyword-campaigns.
* How to research and target the most profitable keyword phrases.
* How to interpret your past results, to help you make better decisions in the future.
* How to know when to take certain actions, to get the most value from the Amazon KDP Ads platform.
 

COURSE #2 - "Advanced Strategies" (Starts May 19th, 2022) Scaling up your publishing business quickly with additional and more advanced advertising techniques.

If you are ready to scale your royalties bigger - now is the time to register for Book Advertising Mastery - Level 2 "Advanced Strategies."


COURSE #3 - "International Marketplaces" (Starts June 16th, 2022) How to sell more of your books in foreign countries.

BUNDLE ALL THREE, AND GET ADDITIONAL CASE STUDIES - Get everything shown in the first three courses, AND you will get additional Case Studies featuring Michelle's actual books on Amazon...


At the end of each session, you will be allowed to ask any questions that you would like to have answered...

Click Here to Learn More...


There are three (3) optional up-sells offered within this sales funnel...

OTO #1 "7 Points to a Perfect Amazon Book Listing" ($47) This video training has a run-time of just over 24 minutes. In it, Michelle discusses seven of the most important things you can do with your book listings, to ensure that more people will be ready to hit the BUY Button after reading your book descriptions. (I do recommend this one.)

OTO #2 "Amazing A+ Content" ($97) This video training has a run-time of just under 80 minutes. How to easily design & create eye-catching book listing layouts. I had no idea that Amazon added the KDP A+ Content Feature in 2021... This training goes deep into how to use this awesome new tool on Amazon KDP. (I do recommend this one, as well.)

OTO #3 "Group Coaching Program" ($79 per month OR $497 per year) This group coaching experience takes place twice per month. You will be able to ask questions and have your questions answered. If you cannot be there in person, you will also have access to the replays that you can watch at any time. (I don't have a recommendation on this one. If you think you will benefit from the group coaching experience, then do consider it.)


Click Here for More Detailed Information...



Bill Platt
Ponca City, Oklahoma USA