Job-Search Intelligence - Map Your Way to Your New Job

Published: Wed, 05/26/21

Job-Search Intelligence-For Smarter Job Search

According to CNBC reporting, 70% of all jobs are NOT published. This means an employer near you may have the perfect job for you without having any jobs posted where you are looking. Unfortunately, most of us do not know all of the possible employers located near us, and that’s why Google Maps is a great place to find employers who might be good additions to your list of target employers.

Google’s map provides a list of the employers which includes a 1 to 5 star-ranking for the employer (based on Google reviews) plus the employer’s address, phone number, and website link where you may find job postings.

Information Treasure Trove Discovered: Google Maps

Fortunately, Google makes it very easy way for you to find those invisible employers. To find new possible employers in a specific geography, Google offers 2 ways to do the search:

1.) Search Google for the type of employer you want. Then, rather than clicking on the job postings (remember, these are only 30% of available jobs!), click on the Maps tab at the top of the search results.

-- OR –

2.) Go directly to Google Maps (google.com/maps), and type in your search.

Either method allows you to do the searches which will show you the employers meeting your search requirements.

How to Find Employers You Might Want

As usual, type your search terms into Google’s search bar.

• To find local employers:

For example, to find local software companies, search for "software companies near me." Or, to find local pharmaceutical companies, search for "pharmaceutical companies near me."

• To find local branches of big employers:

Maybe you want to work for the branch of a national or international employer like Bank of America or McDonald’s. To ask Google to find them, use these searches: "Bank of American locations near me" or "McDonald’s locations near me."

• To find employers in a different location:

Specify the location, and Google will show you the employers. Just replace the "near me" in the searches above with your target location. So, to find software companies in Boston search for "software companies Boston" or to find pharmaceutical companies in the Dallas area, “pharmaceutical companies Dallas.”

Google can also find employers in more generic areas. For example, to find employers in the East Bay area near San Francisco, use "East Bay, CA" as the geography you want Google to search.

Leverage the Street and Satellite View of the Employer

In the results for both searches, Google’s map shows you where the employers are located, the nearby streets and highways and other map details.

In addition, Google Maps also usually offers you the ability to see a “Satellite” view of the area with the employer locations still highlighted. When you click on this view, you can zoom in to see more about the location – size of the building, parking (or not), and other details about the location.

If you find the icon of a man walking, you can also see the “Street View” of that location by dropping the icon on the map at an employer’s location to see more details about the neighborhood.

Research the Employers with Google

When you have identified some possible employers, research them to learn if they would be good places for you to work. That’s the topic of the next Job Search Intelligence newsletter. Stay tuned!

For more job search tips, follow Susan on LinkedIn

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