AI is unavoidable these days...and I think it has a ton of potential, especially for those of us in content marketing.
While it is threatening some jobs, I think there’s also a ton of potential...but we have to shift our thinking—making sure we’re looking at AI as a way to free us up for higher level strategy work and more valuable tasks.
This month, I want to cover a couple of considerations for anything thinking about generative AI and how to incorporate it into our work.
Do you know your content?
At this point, I’ve seen quite a few people try to use (generative) AI...and fail.
Why? Because they didn’t understand their content and how it ties to audience needs and expectations.
If you’re considering implementing an AI solution, make sure you’re an expert at your content before you pass anything off.
And if you want to learn more about Black Content Marketing? Start
here.