Every month we run through a series of questions to help you run your freelance business like a bigger business—“self-coaching” your way to better results and a better life. You can view a condensed version of this month’s coaching prompts here.
As much as good marketing habits are the heart of your freelance business, you can waste a TON of time if you don’t get one other thing right...and that’s positioning.
This CMO month, we’re going to be covering positioning—how you frame your business to your market—from a few angles.
- Why it’s important
- Choosing the best market
- Talking value
- Speaking from a problem perspective
- Refining over time
#2 Have I chosen my best market?
Deciding on who you work for is as important as what you do...maybe more important.
You’ve probably heard the advice that you should “solve expensive
problems” if you want to earn more...and it’s true. But choosing the right market is about more than that.
As you grow as a freelancer, you should be looking for a market that aligns with your experience, personality, values, and goals. It takes some time, so if you’re still working on it, you’re right where you should be.
If you need some help landing on a market that
works for you, stop by the Academy Facebook group and let us know.