Every month we run through a series of questions to help you run your freelance business like a bigger business—“self-coaching” your way to better results and a better life. You can view a condensed version of this month’s coaching prompts here.
As much as good marketing habits are the heart of your freelance business, you can waste a TON of time if you don’t get one other thing right...and that’s positioning.
This CMO month, we’re going to be covering positioning—how you frame your business to your market—from a few angles.
- Why it’s important
- Choosing the best market
- Talking value
- Speaking from a problem perspective
- Refining over time
#5 Am I ready to refine my positioning?
Positioning is something you’ll be refining over time...you might even hit periods in your freelance business where you completely turn things inside out to keep up with changes in your life.
The most important point though, is that you keep a mentality that allows you to listen to your market and stay ready to reflect that at the DNA level of your business.
