Content can involve a ton of trial and error...but there’s a highly reliable way to shave that down.  

That’s listening.  

By listening to your clients (and using their answers to inspire your content) you take a shortcut to content that resonates and converts.  

Some people will suggest doing interviews after the fact, which is great (because time changes things), but I like integrating this genre of question into my onboarding and even discovery interviews so that I always have a supply of client insights.  

This month, we’re going to cover four of my favorite client insight questions to use for content inspiration.    

What prompted you to work with me? 

This is a pain point question.  

You’re asking what broke them out of their status quo and what got them to consider bringing on a freelancer to support their needs.  

I like this one at the discovery level because the language you get back is highly useful for creating future campaigns of your own.  

Megan 

P.S. If you ever have any challenges with your content creation? Come over to the community boards. 

And if you want to learn more about Black Content Marketing? Start here.