Every month we run through a series of questions to help you run your freelance business like a bigger business—“self-coaching” your way to better results and a better life. You can view a condensed version of this month’s coaching prompts here.
The worst thing about low-paying clients isn’t just their rates. It’s the space they take up—space you could be working with better clients, marketing your business, or even just living your non-business life.
But cutting the cord is easier said than done.
You need more than
just a decision. Sometimes you even need more than a strong marketing funnel. You need habits and a shift in mindset, and that’s what we’re covering this month.
Here’s the self-coaching questions we’ll be asking this CEO month...
- Am I signing in desperation?
- Am I asking why I took them on in the first place?
- Do I have a script and tactics to avoid spinning the block?
- Am I raising rates on the next client?
#4 Am I raising rates on the next client?
If you
don’t like the idea of increasing rates for an existing client, this is a habit you need to start IMMEDIATELY.
Basically, every new client you take on, you move your numbers some.
I’ve done this for my entire 10 years as a freelancer and it’s served me well.
Set up the practice of bumping up each new client by around 10% (or more) and, as long as your marketing funnel is healthy, your income should continue creeping in the right direction.