Hey!
Content can involve a ton of trial and error...but there’s a highly reliable way to shave that down.
By listening to your clients (and using their answers to inspire your content) you take a shortcut to content that resonates and converts.
Some people will suggest doing interviews after the fact, which is great (because time changes things), but I like integrating this genre of question into my onboarding and even discovery interviews so that I always have a supply of client insights.
This month, we’re going to cover four of my favorite client insight questions to use for content inspiration.
What other options did you consider?
This is your real competition.
Ask this question and you’ll understand objections you should be addressing in your content and what potential pitfalls you can highlight.
And if you want to learn more about Black Content Marketing? Start here.
Megan
P.S. If you ever
have any challenges with your content creation? Come over to the community boards.
And if you want to learn more about Black Content
Marketing? Start here.