Hi, Friend!

When I write an email subject line, I put myself into 1 of 3 categories (to answer your question ahead of time, yes I talk to myself):

“You’re a legend” - open rate of 35% or more
“Solid performance, you should be proud” - open rate of 15% - 35%
“Horrible job, Why did you think that would work?” - open rate under 15%

So where would you fall in my very unofficial grading system?

You have a lot of competition for your audience's attention - you have one opportunity to grab it. Anything less than 15% needs work, but your goal should be over 35%.

I’m not a professional writer, it takes me time to come up with a great subject line (learn about subject line best practices) for multiple emails week in and week out. Between me and you, I probably change my subject line 3 to 4 times before finalizing my emails.

If subject lines come naturally to you, fantastic! I applaud you and would love to know your secret.

But if you are not a subject line ninja masters, I’ve got a tip for you. Try a subject line generator.

Subject line generators are crazy good at coming up with amazing options. At the very least, their suggestions are a great jumping off point for my own ideas (here are subject line ideas you can use).

Not all subject line generators are built the same though, some give you better results than others.

Lucky for you, I tested a bunch of subject line generators (here’s my top 8).

Take a look at my top picks and send your next email using an AI (artificial intelligence) tool. I’d love to know how the email performed.
 

Speaking of AI tools

Artificial Intelligence versus human email test:

In last week's newsletter I set up an A/B test to see if the email copy written by the AI content tool, ChatGPT, would get more clicks then the copy written by me. If you recall, I told you the Chat GPT content was so good you wouldn’t be able to tell the difference.

Check out the results here to see which version performed best (I bet you’re curious to see which version you got).

You can get higher open rates 

When you combine an AI subject line generator with the power of split testing, your results could be some of the best open rates you’ve ever seen.

No two audiences are exactly alike, so you’ll want to test subject lines – whether you come up with them or a robot does – to see what actually works with the people you’re writing to.

The simplest way to get started with split testing is to test two subject lines to a portion of your audience, and send the winning subject line to the rest.

I suggest that you send each of your subject lines to 10% of your audience each. After 3 or 4 hours (when the vast majority of your audience is likely to open) you can send the winning subject line to the remaining 80% of your list (learn how in AWeber).
 

When you set up a split test in AWeber, it takes less than 5 minutes. So what are you waiting for?
 

Note: Split testing is more useful the larger your audience is. I’d generally recommend you start split testing once you have at least 500 subscribers so you can have some confidence that your results are not just random chance.
 

"AWeber is hands down the most impressive email and newsletter tool I've ever had the pleasure of using. Within ten minutes of signing up for our AWeber account, we had automation, newsletter sign-up forms and even a pop-up special offer all fully deployed and live."
 

-Sean Howard, Fable & Folly

on setting up an AWeber account
 

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As always, thanks for reading!

- Sean and the team