The 6 questions every business needs to ask to pivot during COVID-19.

Published: Wed, 04/29/20

By asking 6 simple questions, this business owner flipped her strategy to adapt to COVID-19, expanded her audience, and created new products.

When COVID-19 hit the country, business came to a crashing halt for VINO 301 Wine Concierge, a winery touring and tasting company in Maryland.

When a two-week shelter in place order quickly turned into more than two months, owner Leslie Frelow knew she needed to figure out something fast, or she might no longer have a business.

Frelow took a hard look at why people use their service and dramatically shifted her business model by asking herself 6 essential questions.

These questions helped her reflect on her business, change her business model, and create new revenue streams and products.

Find out what questions Frelow asked herself to flip her business strategy and start growing. Plus, see how you can apply these questions to your own business.

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