How email drove 50% of sales for this entrepreneur's new virtual product

Published: Wed, 05/06/20

Learn the 6 ways this business pivoted to create a new revenue stream, grow their list, and use email to drive sales.

EastVille Comedy Club had its most profitable month to date in February. That is, until all non-essential businesses were closed in New York.

Because comedians need to interact with their audience, standup comedy can't be a one-way conversation or presented without audience participation. That meant simply moving to an online comedy show was not an option.

Despite this, owner Mark Elgart found a way to create a new entertainment format.

Find out the 6 ways he pivoted his business to give his customers an entirely new and unique experience while providing a revenue stream to save his business.

Plus, see how you might apply these pivots to your own business. You don't need to dramatically change your products and services to pivot your strategy.

Learn more

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Director of Product

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