How to add a “mute” button to your emails

Published: Fri, 06/12/20

Give your subscribers the freedom to choose what content they want by letting them "mute" your emails.

Not every subscriber will be as excited as you are about your new product, promotion, event ⏤ or whatever cool new thing you’re ready to share.

Until now, they’ve only had two choices: ignore your emails or unsubscribe.

But there’s a third option: Let them “mute” your promotional emails.

Instead of unsubscribing from ALL of your emails, subscribers can choose to mute those particular emails, and still continue to receive other emails from you.

This allows you to send to subscribers who actually want to receive those particular emails. You’ll likely see higher open and click rates, increased conversion rates, and more revenue generated from this targeted audience.

Simply include a “mute” button or link in your emails ⏤ like we do at the bottom of this email.

Then, using AWeber’s broadcast automations, apply a tag to any subscriber that clicks the “mute” link or button. You can then exclude subscribers with the tag from future broadcasts about that particular topic or promotion.

Watch this 8-minute video to learn how to add a “mute” button or link to your emails, and create a segment of interested subscribers.

Time to complete: Approx. 30 minutes

How to add a "Mute" button to your emails

Ready to give your subscribers more freedom to choose?

Start a free 30-day trial of AWeber

Need any help? Contact our award-winning Customer Solutions team, available 24 hours a day, 7 days a week.

Brandon O.

Marketing Communications Manager

P.S. This email is part of an email series called “Weekly Win.” Each week, we’ll share a tip on how to use the powerfully-simple tools inside AWeber to accelerate the growth of your business. Start a free 30-day trial of AWeber.

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