How this author used email to create superfans to promote his book on Amazon 📚

Published: Wed, 06/17/20

How this author used email marketing to create demand for his book series.

Eric R. Asher is a former bookseller and cellist living in Saint Louis, Missouri. Today, he is a successful author who self-publishes on Amazon.

While Amazon is a great platform to distribute products, it is not a sales strategy. Amazon allows Asher to harvest demand for his books, not create it. Asher discovered that email marketing was his most valuable resource for creating demand. With an email list, he has a built-in audience to sell his books too.

With the help of email marketing, Asher built a fantastic system to promote his over 20 books available through Amazon, Audible, Apple Books, and Barnes & Noble.

Learn how this author elevates subscribers into superfans with email marketing to expand his reach, provide social proof, and help create demand for new book releases.

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Director of Product

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