Struggling to get new customers during these times? Here’s how one entrepreneur created a product in 7 days that’s already earned $3,000. 

Paula Rizzo, Founder of List Producer, realized her audience had a problem. Working remotely due to social distancing, her subscribers now present on video for meetings and webinars more frequently than ever. But many still felt uncomfortable on video.

She knew her expertise could solve this problem. "I help train people to feel more comfortable, look better and sound better on camera, so I thought I could help people not used to it learn how to communicate better," says Rizzo.

She had the idea to create and sell an online training to teach people what she knows about video. But first, she wanted to make sure her audience would actually buy this product.

Find out how Rizzo used email marketing and a simple 5-step process to make sure she created a product her audience would love — even during these uncertain times. 

Plus, see examples of the sales emails she sent to her audience to sell the course.