Social media or email: which is better?

Published: Sun, 10/11/20

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The debate is everywhere. We can’t seem to escape it. So it’s time to finally settle this, once and for all.

Which is better: email marketing or social media?

The answer: one is not better than the other.

The truth is, both channels are powerful — but when you make them work together, they're unstoppable.

Blending your marketing channels in a way that makes sense for your customers is called cross-channel marketing.

We promise, creating a cross-channel marketing strategy is easier than it sounds. Here's an example in action:

Ask your social media followers to sign up for your email list. You can include a link to sign up for your newsletter in your Instagram bio, as a pinned tweet, or even on your Facebook page. It’s that easy.

So, ready to combine the power of social media and email? We'll help you get started for free.

Get Free Email Marketing

Want to see if AWeber will fit your email marketing needs? Awesome! Get in touch with our 24/7 customer solutions team and we’ll migrate your email marketing assets to AWeber for no charge.

Kelly F.

Marketing Specialist