Choose for each type of email
The colors you use in your marketing emails should be chosen based on the purpose of the email you’re sending.
Email newsletter: These types of emails are typically used to send your subscribers regular updates with news, information, or educational content.
Use a lot of white in these emails with just a splash of your brand colors. The idea is to get your subscribers to read the content, so you don’t want secondary colors drawing their attention away.
The only exception to this principle is if you want your newsletter readers to click a link in the newsletter, say to read a blog article or watch a video. In that case, use a call to action button that will draw their
attention and make them click.
Welcome email: This email is usually one of the first interactions a customer will have with your brand, so use your
brand colors to reinforce your company’s visual identity.
Sales email: The colors used in your sales emails will vary depending on your offer. Use
the color meaning chart above to guide you.
How will you use colors?
The colors you use in email to influence your audience’s behavior is just one of many ways you can use the psychology
of color in your overall marketing efforts.
These principles can be applied to your website, landing pages, sign up forms, social media and more.
Read our article “How to use the psychology of color in marketing to increase your results” to get additional insights.