Hi there friend,
Ever feel like you’re just throwing emails into the void? Or worse, flooding inboxes and hearing crickets? Don't worry—you’re not alone. If your open rates are dropping, engagement is low,
unsubscribes are piling up, or you're new to email marketing, a good place to start is to analyze then optimize how often you hit send.
Staying top-of-mind without overwhelming your audience can make a world of difference to your engagement and conversions. Sending emails once or twice a week is a sweet spot for many businesses. However, the perfect timing depends on
your audience and the type of content you’re sharing.
For example, educational content or newsletters work well with a weekly cadence, while promotional emails may benefit from a more spaced-out approach, like bi-weekly or monthly sends. If you’re promoting a sale or limited-time offer, consider a slightly higher frequency, a few emails over a week, to build
urgency.
One of the most critical email sequences for any small business is the Welcome Campaign. Timing here is
essential because you want to capitalize on the enthusiasm a new subscriber has for your brand. A typical Welcome Campaign might include 3-5 emails sent over the span of two weeks, with the first email going out within minutes after they sign up.
Then the rest of the send cadence is up to you. Will you wait 2 days before sending the next message? Or three? You need to
find what works best for you and your audience, and that isn’t something you guess—it’s something you test! Testing send cadences will give you the data you need to determine whether your subscribers prefer a steady stream of info or a slower drip.
