Time to read: 3 minutes
A LOT has happened since my last email...
- I'm currently in Thailand at our new beach house (still somewhat a construction site outside, workers banging away putting in a retaining wall) and I've had a great week seeing my dad at the same time. I'm thankful that I'm able to do things like this frequently and it's one of the reasons I love running my own business.
And, while there are certainly ups and downs (see point 3 below for a BIG down) I'm certain you'd agree with me that the 'ups' are worth it. Which is why I love working with other business owners and hearing about the things they get up to.
- My (old) house in West End has been sold and I'm in the process of looking for my new base in Brisbane. I'll likely be back at some point in April to have a boogie at Blues Fest in Byron Bay, so if you're in the area please let me know and we can have a chat over a couple beers and some good music.
- Most recently and by FAR most surprisingly: my business took an unexpected hit due to, of all things, COVID-19 ... aka coronavirus! And no, not because I've caught it - business partners of mine have had their manufacturing plants closed because of it. Luckily enough I have other clients, but the situation certainly highlights an aspect of risk management and mitigation I
hadn't fully considered before: supply chain security.
A warning to others if they do revenue share deals too: a single supplier that's not easily replaced spells disaster if that supplier is essential for operations. And in this case, it wasn't that other factories couldn't produce these products, it's that the suppliers were all in one location. So, geographically, we effectively had 'one' supplier still (even though they use 3 suppliers in the area, thinking they'd avoid potential supply chain issues... but who saw this one
So, with that said, I've got a few of my copywriters sitting here twiddling their thumbs, asking me for work now that we've paused all ads and projects for the COVID-19-affected clients...
... which means: you can grab a deal on any copywriting projects right now because I've got to confirm our workload for next month - it's the 24th already, so we're getting to the pointy end!
OFFER: Copywriting Projects
- Sales letters and sales pages (get more appointments and sales)
- Landing or squeeze pages (get more leads)
- Video sales letters - VSLs (get more leads and sales)
- Advertorials (get more pre-sold leads or traffic)
- Emails and sequences (convert more leads and retain subscribers)
- Webinars (get more leads and sales)
- Lead gen content (get more pre-qualified content)
- Website copy (get more leads and build your brand)
- Facebook or Google Ads copy (get more leads and sales)
- Direct mail campaigns (get more leads and sales)
- Scripts and storyboards (get more leads, sales, and build your brand)
- Press releases (get free PR)
- Brochure and flyer content (get more leads and build your brand)
And no, this isn't me 'profiting' off a potential global pandemic. It's me being real, rolling with the punches, and trying to re-coup some serious lost revenue.
Plus, I need to keep my team working ; an idle copywriter is a scary thing...
You think you have shiny object syndrome... wait 'till someone who can legitimately sell anything they want to whomever they want try 70 different new ideas in a week. Without some clients to keep
them focused, they're their own worst enemy.
HOW TO GET YOUR COPYWRITING PROJECT DEAL
Just reply to this email - it's that simple.
Know what you're after?
Send a mini-brief and I'll give you a quote.
Know the end result you want, but not how to get there? Tell me your goal and we'll have a chat and go from there.
Either way, it's nice and easy. No pressure or obligation, of course.
That's it from me today, and I'll be back with more of my 'regular' programming shortly.