Dear partners and swimming friends,
Have you seen our new website and magazine design? We're super pleased with our new look across both our print magazine and our website, which is the result of dedicated and passionate behind-the-scenes work
from the team here at Outdoor Swimmer.
It's not just about how we look. We're introducing new writers and content for the magazine to reflect changes in the world of outdoor swimming, and with this comes new creative ways of bringing to life your brand offerings.
Our new content is designed to engage directly with the sectors of the outdoor swimming market where we see the most growth. Based on the research we did for our Trends report, more than 70% of our readership is female
with an average age of 50. More than half of our readers continue to swim outside at least once per week in winter and nearly two thirds say outdoor swimming is hugely important for their mental health. The new look magazine will speak even more directly to this audience.
