Record engagement, Christmas gift guide and a look ahead to the December magazine theme

Published: Tue, 09/27/22

'TIS THE SEASON FOR RECORD COMPETITION ENTRIES AND CHRISTMAS GIFT INSPIRATION

Dear partners and swimming friends,

As the end of the year grows closer, our open water audience is only getting more ethusiastic. Our current competition, for Visit Guernsey , has received record entries from over 4,500 outdoor swimmers and 1,500 opt in emails for Visit Guernsey to add to their database. This competition nicely complements the first hand magazine feature included in the November issue of the magaazine making for an impactful and measureable communication campaign tempting outdoor swimmers to Visit Guerney. Let us know if you would like to reap these benefits. Competitions are available across all of our print and digital channels, simply email Stuart for availability and details.

MONTHLY THEMES

Each month the magazine and other Outdoor Swimmer channels highlight a different and seasonally relevant theme for outdoor swimmers. See below for upcoming themes.

November: Changing seasons. Winter, but not as you know it
December: Rituals and celebration
January: Rest and reflection

If you have prooducts or services linked to these themes please get in touch.

NOVEMBER MAGAZINE SUPPLEMENT AND ONLINE GIFT GUIDE

We have had unprecedented interest for brands wishing to be included in the Outdoor Swimmer Christmas Gift Guide, so much so we have doubled the page count.

For brands wishing to be included in the gift guide pages, you would get a quarter page for £495 plus VAT. We would require an image, 100 words of copy, price, url/QR code or call to action. Our writers will lay out and edit the pages to make them look appealing and in the magazine style. Please email Stuart by Friday if you would like to be included.

DECEMBER - RITUALS AND CELEBRATION

Our December issue theme is rituals, celebrations, short days and darkness. If you would like to be involved in the December campaign, please reserve your space in the magazine with Stuart by 14 October.

Some ways you can get involved, driving traffic and awareness to your brand, are:

Multi-channel competition
Print advert in the magazine (use a QR code to entice readers and direct links in digital magazine)
Advertorial bringing to life your products, or services, written by our brilliant journalists - in print or online
Interactive website adverts
Brand stand out in our weekly newsletter (35k readers)
Co-hosted digital content, our team love to produce video and meet swimmers in person
Offer an item as a subscription incentive (two emails to our entire database)
Provide a discount to our subscriber database (two emails to our engaged subscriber database)

BOOKMARK OUR BUSINESS TO BUSINESS PAGE

Please bookmark our Outdoor Swimmer B2B web page to easily refer to upcoming themes, deadlines, media pack and rate card.

As ever, please don't hesitate to contact us if you have any questions, or to discuss how we can help you reach more swimmers.

Best wishes,

Yvonne, Stuart and the Outdoor Swimmer Team

Outdoor Swimmer

The magazine for outdoor swimmers by outdoor swimmers

6 Maida Vale Business Centre
Mead Road
Cheltenham Gloucestershire GL53 7ER
UNITED KINGDOM

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