Festive marketing insights, Swim Travel supplement and more

Published: Tue, 11/15/22

FESTIVE SWIM-TIME:

HOW TO ENGAGE WITH OUTDOOR SWIMMERS

Dear partners and swimming friends,

The festive period often brings first-timers to outdoor swimming through popular open water swim celebrations such as a Boxing Day or New Year’s Day dip. Meanwhile, established swimmers have more free time to enjoy their favourite pastime and to plan ahead for the year, looking at how they can bring more outdoor swimming into their lives, through holidays, adventures and events. We tap into this with our well-read festive period emails through which we share swimming inspiration and ideas. Check out the opportunities below to take advantage of this downtime to promote your product or service, and tap into the expertise of the team in communicating a compelling message.

As our over-subscribed Christmas Gift Guide print and online supplement is being delivered to our keen subscribers we turn to the New Year and inspiring our readers with swim travel and other getaway ideas. Our January issue will be accompanied by a Travel/Escape supplement packed with suggestions for swimming adventures. As our supplements are shared digitally to our wider audience as well as in print to committed subscribers, they are a great opportunity to spread the word about your products and services. See below for details how to get involved.

Looking further ahead, our editor, Ella Foote, has chosen to theme the February issue around 'Challenges'. Please get in touch if you have ideas to complement this.

FESTIVE MARKETING

Take advantage of the downtime for swimmers over the Christmas break to inspire and motivate them, or tease them with some Boxing Day sale items.

Opportunities include:

Newsletter lead sponsorship (17 December): £400 (plus VAT) for lead banner and news item including an image. Expect circa 400 click throughs, could be good for a last chance Christmas Gift idea?
Solus themed email: be the first brand post Christmas to motivate our 35k engaged audience with an idea for the New Year!
Online competition: offer a motivating gift in return for opt-in data, research and awareness for your brand/service. Expect 1.5k-2.5k entries and 750-1.5k opt in emails depending on the prize value.
Website advertorial, advert and social: brief our team to create compelling copy that will drive traffic and sales for your brand.

Contact Stuart for more information and to schedule your communications.

TRAVEL / ESCAPE SUPPLEMENT - JANUARY

The print and online supplement will land with the January issue of the magazine and comes at the perfect time to inspire swim travel plans for the year. It is looking stunning with six brands already confirmed including travel operators, destinations and events. You can book a quarter page (£395 plus VAT, half page (£645 plus VAT) or full page (£912 plus VAT), or feel free to share creative ideas for stand out. The expected reach, as seen by the Christmas Guide are below:

Print supplement: 13,000 reach
Online supplement: Advertised on the website homepage for January
Database: Sent to our 35k database in a dedicated email. Recent Christmas supplement email was opened by 10.2k received over 800 clicks.

Contact Stuart for more information and see the Christmas supplement as an example here.

MONTHLY THEMES

Each month the magazine and other Outdoor Swimmer channels highlight a different and seasonally relevant theme for outdoor swimmers.

See below for upcoming themes.

January: Rest and reflection
January Pull-out Supplement: Escape and Travel
February: Challenges
April Pull-out Supplement: 2023 Event Guide

Linking your products or services to specific themes in the magazine can increase reader engagement and recognition of your brand. Therefore, if you have products or services linked to these themes please get in touch as we would love to help drive sales.

As ever, please don't hesitate to contact us if you have any questions, or to discuss how we can help you reach more swimmers.

Best wishes,

Yvonne, Stuart and the Outdoor Swimmer Team

Outdoor Swimmer

The magazine for outdoor swimmers by outdoor swimmers

6 Maida Vale Business Centre
Mead Road
Cheltenham Gloucestershire GL53 7ER
UNITED KINGDOM

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