Most read articles, calling in products for gear testing and are you up on the annual trends?

Published: Tue, 10/11/22

WHAT'S APPEALING TO OUR OUTDOOR SWIMMERS?

Dear partners and swimming friends,

Our weekly newsletter continues to be well received by the ever growing 35k database; this week being opened by 11,064 (32.3%) and receiving 1,756 clicks (5.1%). We took a closer look at what is appealing to our readers.

The most popular headline for newsletters tends to be technique over news, but very marginally.

The lead sponsor of the newsletter gets an average 350 clicks (not bad for £400). Wild Moose received 526 clicks from last week's newsletter attributing to a spike in sales.

Over the last month, the top 10 most popular stories/themes on our website, from most read were:

NEWS Britain's oldest Lido
TECHNIQUE Sighting
TECHNIQUE How to achieve a seamless front crawl
SAFETY Swim safely with weeds
TECHNIQUE How to not swim too fast
GEAR Wetsuits
HEALTH How to stay hydrated
NEWS Marathon Swimmer, Sally Minty-Gravett
HEALTH Underfuelling
GEAR Goggle reviews

MONTHLY THEME AND NEW SUPPLEMENTS

Each month the magazine and other Outdoor Swimmer channels highlight a different and seasonally relevant theme for outdoor swimmers.

See below for upcoming themes.

December: Rituals and celebration
January: Rest and reflection
January Pull-out Supplement: Escape and Travel
April Pull-out Supplement: 2023 Event Guide

Linking your products or services to specific themes in the magazine can increase reader engagement and recognition of your brand. Therefore, if you have products or services linked to these themes please get in touch as we would love to help drive sales.

GEAR TESTING: FLASKS AND WOOLLY HATS

Arguaby the essential post swim accessories for outdoor swimmers, we are calling in flask's for the December Gear Testing, and warm hats for the January Gear Testing, features. Please contact Omie if you have relevant products you would like to be considered.

ANNUAL TRENDS

As we approach the end of the year it's a good time to see how the trends predicted have come into fruition, and perhaps others arisen.

If you would find it helpful to remind yourself of the research and trends documented in our Trends Report, see the online reports here; 2021 / 2022 or request a FREE hard copy from Stuart.

As ever, please don't hesitate to contact us if you have any questions, or to discuss how we can help you reach more swimmers.

Best wishes,

Yvonne, Stuart and the Outdoor Swimmer Team

Outdoor Swimmer

The magazine for outdoor swimmers by outdoor swimmers

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UNITED KINGDOM

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