May theme, gear testing schedule, NEW refreshed newsletter and come and meet swimmers with us

Dear partners and swimming friends,

Our May issue and activity is all about 'spring refresh, wells and water' as we enjoy spring swimming and head towards summer. It's a peak time for our audience as they head to their closest swimming spots, finalise event plans, book swim holidays and of course get kitted out. 

We are also taking the opportunity to refresh our popular weekly newletter. With over 36,000 keen outdoor swimmers lapping up our content, an average 36% open rate and thousands of click throughs our refresh will offer you even more opportunities to engage with our audience. See below for a sneak preview of the design which will be launched in the next month.

We loved getting this feedback (forgive us for feeling proud for a moment). Global Marketing Manager for Orca, Itziar Castro ran a solus email with our audience themed around International Women's Day (8th March) and their new website range. She says: "Working with Outdoor Swimmer has been so easy, friendly and strategic. The results are great, surpassing expectations and incredible ROI."

Read on for our latest gear testing schedule. If you have relvant products, please contact us so we can organiise testing for reviews in print and online, as well as sharing on social. Plus see the new video from our Outdoor Swimmer Henley Swim festival (9th July). This is a fantastic opportunity to meet swimmers face to face so do come and join us in the event village to inspire and influence swimmers and spectators.  

Our new Digital Editors, Jo and Abi, have experience in mainstream consumer lifestyle, specialist and independent magazine publishing. Their breadth of insight is helping to enhance our approach to delivering timely audience news and inspiration as well as supporting brands with video and social content. Jo explains her vision:

“We’re so excited to launch our new and refreshed editorial newsletter. ‘The Dip’ will be a distinct and valuable editorial event, which will build on the content threads of the print magazine and become an anticipated part of the Outdoor Swimmer portfolio. Compelling editorial is a gift for our audience, giving something of value back between issues while fostering trust and loyalty. As well as articulating how Outdoor Swimmer can help readers become more competent, confident and responsible swimmers, ‘The Dip’ will also create more potential for creative partnerships and deliver maximum click throughs with new opportunities to sponsor relevant sections. It will also be archived on the website, adding further longevity to partnership content.” Watch this space. 

We will be joining swimmers on Sunday 9th July at the Outdoor Swimmer Henley Swim Festival. Check out the new event video profiling the event village area where brands report healthy sales and engagement with swimmers. You can expect 5,000 swimmers and spectators and a strong dwell time for superb exposure. Email Stuart if you would like more information. Brands already on board for this year include Macmillan, Zone3, STA, Zoggs and KitBrix.

All the gear and lots of ideas. Our resident Gear Editor, Omie Dale, diligently tests and reviews outdoor swimming related gear, kit and accessories monthly. Here is our latest schedule, be sure to get in touch with Omie if you have any products to put forward or testing ideas. 

As always, please contact Yvonne if you would like support creating brand campaigns through our channels and see our ratecard here. 

We look forward to connecting with you soon and in the meantime, happy spring dipping and swimming, 

Yvonne Turner

Commercial Director, [email protected]