Training and Technique Supplement plus summer sales push 

Dear partners and swimming friends,

We hope you’re enjoying the summer outdoor swimming and open water events season as much as we are. This is the time of year when many people are most engaged in outdoor swimming, looking for new places to swim and challenges to take on – as well as the kit to support their swimming adventures.

It’s therefore a great time for activations that attract swimmers’ attention. For example, next weekend, we’ll be joined by 28 brands at the Outdoor Swimmer Henley Swim Festival, one of the premier swimming events of the year. Even if you don’t have a retail presence, we’d urge you to come along, soak up the atmosphere and discover why top brands return every year.  

Our team is committed to finding creative ways to help you connect with swimmers and increasing your sales. If you would like to discuss any ideas, please get in touch!

Themed solus emails

Themed solus emails are consistently popular and effective in driving entries for events and sales for outdoor swim products. Tell us what you want to sell and let our writers flex their creativity to drive traffic to your website. A themed solus email is our most powerful way of driving engagement and we have regular repeat bookings. 

‘Our many years of collaboration with Outdoor Swimmer Magazine is a testament to the success we have enjoyed across both print and digital activations. Our recent activation with them to promote our new goggle range has helped us reach and engage with a fantastically diverse range of swimmers, drive significant sales and bring them into our brand’.

Will Walker, Marketing, Zoggs 

Make the most of summer spending

Print advertising remains an effective means of showcasing your products or services to swimmers at a time when they are relaxed and thinking about swimming. We recommend running print advertising alongside digital and other activations. If you would like to feature in our August issue, please contact Stuart immediately as the deadline is 7 July.

Training and Technique Supplement – October Issue

You may have seen a few of our supplements this year including the Escape Swim Travel supplement in January, and the bumper 24-page Events supplement in April. They are not only hugely popular with our print readers who receive them with their magazines but we make them available on our website as free PDF downloads and in our app as free-to-view special issues. In addition, we promote the supplements to our email database (37k) and on our social channels (60k plus). We allow clickable links in the digital editions of supplements to drive traffic directly to your website. 

In October, we will publish a Training and Technique supplement. Packed full of helpful advice, features and tips from swimmers and brands for swimmers returning to pools for their winter training, we anticipate readers will refer back to this supplement multiple times.

Please confirm your wish to be included with Stuart by 1 September. There are multiple opportunities including: advertorial, Q&A column advertorial, competitions and adverts including quarter/half and full pages.  

As always, please contact Yvonne if you would like support creating brand campaigns through our channels and see our ratecard here. 

We look forward to connecting with you soon and in the meantime, happy dipping and swimming, 

Yvonne Turner

Commercial Director, [email protected]