Training Supplement - October

Dear partners and swimming friends,

The October magazine will include a 16-20 page inserted supplement all about training and technique. Whether a pool swimmer, outdoor swimmer or both, this supplement will be packed with advice, guidance and inspiration for improving swim technique and getting a PB if that is the swimmer’s goal. 

Content will include:

• Intro / editors letter
• Indoors or outdoors – pros and cons of each and some tips on outdoor training
• Do you need a coach / working with a coach 
• Create your own winter pool training plan 
• Interview with Hector Pardoe

You may have seen a few of our supplements this year including the Escape Swim Travel supplement in January, and the bumper 24-page Events supplement in April. They are not only hugely popular with our print readers who receive them with their magazines but we make them available on our website as free digital downloads and in our app as free-to-view special issues. In addition, we promote the supplements to our email database (37k) and on our social channels (60k plus). We allow clickable links in the digital editions of supplements to drive traffic directly to your website. 

Why?

The Outdoor Swimmer audience includes a mixture of leisure and competitive swimmers. Typically the autumn months are a good time to focus on improving their swimming. Many return to the pool but this can also be used for outdoor swimmers. This aims to help our audience make a plan and have a goal to improving their swimmers to a variety of levels.

When and where

The supplement will be in the October print magazine, digital magazine and also available for free to non-subscribers via the Outdoor Swimmer website for a whole month sign posted on the home page and in a solus email to the 37k database. This email for other supplements has had a strong open rate for the easily readable supplement with click throughs to videos and articles outside the bespoke guide. 

Opportunity for your brand 

You can position your brand or service as a supporting product for swimmers looking to improve their technique and performance this autumn, whether kit, coaching, venues or gadgets. There are multiple ways to be included, all with measurable click through traffic to your own website. 

FP advert - £750

IFC advert - £850

Advertorial (one-page) - £950

Competition - £950

Q&A column advertorial - £450

HP advert - £450

Coaches quarter page ad in the directory - £180

Venues quarter page ad in the directory - £180

You can expect the following exposure:

Magazine readership – 13k

Solus email – 37k

Website – 75k visits per month

Social media – 64k

Please confirm your interest with [email protected] by 4 September 2023. Artwork required by 8 September 2023. 

As always, please contact Yvonne if you would like support creating brand campaigns through our channels and see our ratecard here. 

We look forward to connecting with you soon and in the meantime, happy dipping and swimming, 

Yvonne Turner

Commercial Director, [email protected]