We know 2023 has been a challenging year for outdoor swimming in the UK. The cost of living crisis and increasing concerns about water pollution have prompted some people to rethink their swimming activities and spending on swimming events
and services. Nevertheless, the case for swimming outdoors remains strong. It still offers plenty of health, fitness and wellbeing benefits, and continues to attract new swimmers. Swimmers are proactive in searching for advice and information and we’ve seen very positive responses to the creative marketing campaigns we’ve developed with our partner brands.
We are now looking ahead to 2024 and new opportunities to deliver inspiring content for our readers and drive sales for our commercial partners. The January magazine deadline is the 8th December should you wish to inspire readers early in the new year.
Outdoor Swimmer 2024 Events Guide
Be part of the Outdoor Swimmer Events Guide in 2024. Put your event, or brand, in front of thousands of swimmers as they plan their annual challenges. This year’s guide will be included as an insert
in the March issue of the magazine, shared as a free download in our email newsletter and available on the Outdoor Swimmer website. The estimated readership is 20,000 to 40,000 and we know readers keep and refer back to the guide multiple times as they seek out new events.
Click here for more details and opportunities including free event listings.
Swim Travel Supplement
An annual
must-read for our adventurous swimmers looking to immerse themselves in their passion of travel and swimming. This supplement will be inserted in the April issue and made available for all to read it via the website. Full of the team’s personal swim travel experiences and guidance on choosing a holiday from the experts, this is the perfect platform for sharing details of your weekend retreat or swim travel further afield.
Click here for more details and opportunities including free event listings.
Sustainability themed issue - February
The theme of the February issue of Outdoor Swimmer is sustainability and campaigning. We know our audience are passionate and proactive in defending and improving the places they swim and have many compelling and inspiring stories to tell. We also know that your organisations support the movement for a cleaner and safer planet. If you would like your brand featured in this issue
(print and digital) please contact Stuart. The magazine can either take a brief or please see the rate card here for advertising opportunities.
There are so many fabulous campaigns we are proud of this year that have supported brands. We are excited to share more details in our next email along with an updated media pack that we hope will support your
marketing planning or trigger new ideas.
We look forward to connecting with you soon and in the meantime,
happy dipping and swimming,
