Gear review calendar, what swimmers are reading most, new media pack and more
Published: Tue, 02/06/24
Creative ideas to engage swimmers and help drive sales
Gear review calendar, media pack, what swimmers are reading most and our Swim Travel Supplement
Dear partners and swimming friends,
We’ve had a busy and exciting start to the year working on creative campaigns, videos and photo shoots on behalf of brands and partners. We love to throw ourselves into activity and look forward to sharing these campaigns as they go live. We don’t just sell you advertising space. We work with you to maximise the impact of your campaigns with our audience.
For some examples and ideas, see our new 2024 media pack. We’ll also soon be sharing some case studies of work we’ve done, which we’re sure you’ll find inspirational.
If you’d like to expand your marketing to the outdoor swimmer community in 2024, please get in touch.
2024 Editorial Themes and Gear Review Schedule
Gear Reviews
We republish all gear reviews from Outdoor Swimmer magazine on
outdoorswimmer.com and put them in front of our paywall so anyone can read them. They frequently feature in our top-10 most read pages. If you have relevant products to sell, please check our schedule for gear testing in 2024 and then contact our gear editor, Jo.
Please note, if you have relevant product news or a new product launch, do let us know, even if it doesn’t fit our testing schedule.
Outdoor Swimmer Henley Swim Festival
Join us at the Outdoor Swimmer Henley Swim Festival (13/14 July). Last year we had a bumper event village with 28 brands showcasing and selling their offerings. This year the event is expanding to a second day, with the event village
opening on Saturday afternoon. Participants will have the opportunity to stroll around the event village before jumping in for an early evening swim. See more information here and get in touch to book your event space.
Swim Travel Supplement
Our event supplement is close to being put to bed with a sell-out 24-page edition. Both this and our Swim Travel supplement are must reads for our audience. We send them in print format to magazine subscribers and distribute them digitally on our website and app. Read more here.
Also on the travel theme, have you seen our new “Weekending” feature? Get in touch if you have a place you would like our team to visit and profile.
What are swimmers reading most?
Our competitions consistently come up in the 10-ten most viewed pages each month. In January we ran competitions with SwimTrek, White Water Robes and Great Swim, all of which attracted several thousand views.