Let us help you sell more to swimmers

Dear partners and swimming friends,

Are you using content effectively to sell your products or services? As content creation experts with an engaged audience of swimmers, we can help. Over the course of this year, our highlights would include:

• Created gear-themed advertorials for Orca, Zoggs and Speedo
• Produced video content for Zoggs and Orca
• Published two free-to-view themed supplements on swimming events and travel

The purpose of all of these was to engage swimmers, raise the profile of the brands involved and drive sales.

See below to find out why you should be involved in our June issue and start thinking about October.

Swim Walking

Does your brand relate to hiking/walking/enjoying the outdoors on the mountains, perhaps? Please get in touch if you have interesting advice or products that would appeal to our audience. The gear section will be testing walking boots, sit mats, changing mats and backpacks.  Email Jo to offer products for review.

What’s more, the June issue will land in 2,000 more outdoor swimmers' hands as we work with Arla to give free copies out at the Great North Swim (pictured, top).

All the gear and lots of ideas 

Our product and gear reviews continue to be popular and well-read with our audience including our monthly themed reviews by Gear Editor, Jo, and also our sponsored web advertorials. See the Orca advertorial themed around ‘Choosing an open water wetsuit; thermal or non-thermal?’ – which has been viewed 1,375 times; and the Speedo web advertorial ‘Welcome the wild – previewing Speedo’s new Therma Change Robe’ – which has been read 1,250 times so far.

Winter swim supplement

Building on last year's popular Swim Training Guide, this year we are producing a Winter Swim Guide which will be a pull-out supplement and widely available online in October. Swimmers typically refocus in October, whether returning to the pool to refine their skills or, increasingly, preparing for a season of cold water swimming. Combining coaching advice for those who are going back to the pool with a round-up of all the kit and preparation needed to keep swimming through the winter, this supplement is set to be widely viewed by a variety of outdoor swimmers. Read more HERE. 

Creating videos for brands

Orca briefed us to promote their thermal wetsuit products, we reviewed their specs and chatted to swimmers before recommending that some education on the difference and benefits would help. Our Digital Editor, Abi, took to the river and tested them in person, recording her first-hand experience. We edited multiple versions with the two-minute edit now having been watched 2.5k times in one month.

Check it out and get in touch if we can create video footage to support your brief.

We look forward to connecting with you soon and in the meantime, happy dipping and swimming, 

Yvonne and Stuart

Connecting brands to outdoor swimmers

[email protected]

[email protected]