Hi and welcome back to the newsletter.
Are you seeking to generate new leads to improve your revenue beyond your current customers?
This month I'll discuss Landing Page software tools that will help you do just this.
A landing page is a standalone web page that you drive traffic to with online ads, social media posts, SEO, or links from other locations on your website.
Lead Capture Landing Pages are simple and focused on a single call to action (CTA). Have them enter their email address in exchange for a free promotional offer or gift card or a chance to enter a contest or gated content (like a special PDF or video download).
Whichever you choose, make the offer enticing so that visitors are more likely to submit their info when they reach this page. (The number of signups vs. visits is called the “Conversion Rate.”)
Create landing pages with either a WordPress landing page builder plugin or a landing page software platform.