Hi and welcome back to the newsletter.
The topic is short-form Video Marketing. Video viewing has quadrupled in four years. Are you using short videos as part of your marketing strategy?
15-second to two-minute videos are powerful in getting your message across on your website, using email or text, or social media channels, such as LinkedIn, Instagram, Youtube, and Facebook.
Marketing videos can
- Attract quality traffic
- Increase audience engagement
- Generate leads
- Help users understand your product or service
- Increase your SEO and drive traffic to your website
- Earn a positive return on investment (ROI)
The software and platforms showcased below make it easy to produce and share short, captivating marketing videos.
Dubb
Video Messages
Replace text or emails with Video Messages. Easily create actionable videos to get more engagement, bookings, conversions, clicks, and sales. Track email opens and clicks for 1-1 video messages and video email campaigns.
Start for free. Plans start at $32/mo billed annually.
Mindstamp
Videos with Call-to-Action Buttons
Create compelling, interactive videos for marketing, sales funnels, and product demos. Adding Call-to-Action Buttons to your video makes sure your viewer can take the desired action at the right time by clicking on buttons such as "Buy Now" or "Subscribe to Mailing List." These videos drive lead capture, engage viewers, and increase conversions.
Free trial. Plans start at $19/mo.
Hippo Video
Video Testimonials
Increase your brand credibility and customer loyalty by capturing video testimonials. Ask your customers to record video testimonials with a shareable link without even signing up, or record quick video feedback and share it with everyone.
7-day free trial. Plans start at $15/mo.
Adobe Creative Cloud Express
Explainer Videos
A well-made explainer video works wonders for building awareness, brand recall, and customer trust. Easily add photos, video clips, icons, or voice to make your own explainer videos. Make as many changes as you wish to text, layout, images, and music until you're satisfied. Create explainer videos to supplement your branding strategy, elevate pitch decks, improve your email marketing
efforts, or promote on social media. Launch the videos on different platforms for different types of customers.
Free.
Vidyard
Video CRM Integration and Analytics
Host and share a growing video library on every channel. Push video data into leading Customer Relationship Management (CRM) and marketing automation platforms like Salesforce, Marketo, HubSpot, and more. Vidyard offers analytics to measure the performance and impact of your videos.
Free signup. Plans start at $15/mo.
NOW IT'S YOUR TURN
I'm curious to know if and how you plan to use Video Marketing this year.
Delighting our digital clients with first-rate results
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