Text Messaging Apps - Mike Grossman Consulting Newsletter - September 2022
Published: Thu, 09/29/22
Use text messaging to notify and market to your customers
Hello and welcome to the newsletter.
Hubspot (https://www.hubspot.com/) recently held its huge annual marketing conference, "Inbound." One takeaway for me is the growing importance of text messaging as a digital marketing tool.
Text messaging (aka SMS) is convenient for your customers and good for business. Use text message marketing to schedule campaigns, field
customer service inquiries, book appointments and reservations, and engage in two-way conversations.
Everyone has a cell phone within arm's reach which explains why 98% of all texts are read within the first 5 minutes. The reply rate is over 50%. SMS marketing is permission-based, so you're reaching a highly targeted audience that wants to hear from
Think of how fast you can put coupons and special offers into the hands of your customers.
Are you adding it to your group of digital marketing tools? Here are some of the leading text messaging applications to get you
TextMagic has what a solo-entrepreneur or small business might need for marketing campaigns. Send notifications, alerts, reminders, confirmations, and SMS marketing campaigns anytime, anywhere. Create automatic rules for processing incoming text messages – including auto-replies and adding subscribers to lists.
No hidden fees. Inbound SMS is FREE. Pay as you go only for outbound text messages. Price per text: $0.04.
Great for handling appointments, Salesmsg has one-click integration with Outlook and Google Calendar. When a customer makes an appointment by text, click "Book Appointment" to add it to your calendar of choice. It integrates with CRM platforms like HubSpot, Pipedrive, and Zoho for more powerful customer management.
From $25/month for 500 text messages and a single phone number.
Additional messages are $0.04; additional numbers are $10/month.
Text-enable your existing landline or VoIP numbers so customers can easily choose to call or text you. Heymarket increases productivity for medium-to-large businesses that work in teams. The Plus pricing plan integrates with Salesforce.
The Standard Plan is $19 per user/mo, billed annually. Pro and Enterprise Plans offer greater functionality and integration with other software.