Automated Email Campaign Software - Mike Grossman Consulting Newsletter

Automated Email Campaign Software - Mike Grossman Consulting Newsletter - August, 2023

Published: Thu, 08/24/23

Hello and welcome to my newsletter!

This month, I'm diving into the world of automated email campaign software that can elevate your customer engagement strategy.

Imagine treating your customers to an experience that feels tailor-made just for them. Sending a series of emails that deliver the right content to the right person at the exact moment they need it.

You can use automated email campaigns at every touchpoint of your customer's buying journey, guide clients through a smooth onboarding, and realize the full potential of upselling and cross-selling opportunities.

Whether your business serves other businesses (B2B) or individual consumers (B2C), use automated email campaigns to maintain regular customer contact to build better relationships, boost retention, and generate more leads.

Below, I'm showcasing automated email campaign software with excellent workflow functionality and precision that saves time, eliminates mistakes, and increases productivity.

Mike

Klaviyo
https://www.klaviyo.com/

Over 100,000 global brands trust Klaviyo. Revamp your e-commerce email marketing with Klaviyo's rapid pre-built automations, real-time audience segmentation, and customizable campaign templates. Track every click and purchase to fine-tune and optimize your campaigns and drive revenue growth.

Free trial. Paid plans start at $45/month.

Visit Klaviyo

ActiveCampaign

https://activecampaign.com/apps/wordpress

Use ActiveCampaign forms on your WordPress website to help identify customers ready to buy while sending automated emails to customers who still need a little warming up. Increase your conversion rates by creating automated nurture streams that keep pulling your visitors back for more engagement.

$49/month for three users/paid annually.

Visit ActiveCampaign

Drip

https://www.drip.com/

Drip drives revenue for 1000s of brands, providing an easy way to start the conversation, make it personal, and keep it going strong. Drip lets you design smart, data-fed workflows that work.

Their powerful segmentation combines store, visitor, and marketing data so you can create behavior + engagement-based segments, and connect with your best, next-best, and not-quite-yets like never before.

It offers 150+ seamless integrations with, for example, WooCommerce, Stripe, and Shopify.

Free trial. Paid plans start at $39/month.

Visit Drip

MailChimp
https://mailchimp.com/solutions/marketing-automation-tools/

Drive more traffic and sales by setting up automations that trigger emails based on customer behavior with the Customer Journey Builder. Get recommendations on new ways to engage with your audience and quickly implement proven automation strategies specific to your business with pre-built journeys.

Integrations like Shopify let you use audience behavioral data to trigger actions, like sending a product-specific email to a customer based on what they searched for on your website.

Free trial. Starts at $20/month for enhanced automations.

Visit MailChimp

GetResponse
https://www.getresponse.com/

Create tailored marketing experiences by crafting automation workflows that leverage customer data and behaviors. Enhance your communication strategy by utilizing the information stored in your account. These personalized automation workflows play a pivotal role in actively engaging and assisting your customers throughout your journey to making purchase decisions.

Free to start. Paid plans for email marketing at $19/month. Marketing automation plans at $59/month.

Visit GetResponse

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