Ready to grow your business? While there are many digital marketing channels to choose from (SEO, Pay-per-click Advertising, Social Media, etc.), Email marketing is a great way to stay in touch with your customers and to expand your customer base.
Due to low deliverability rates and messages going to spam it's not possible to use Gmail, Hotmail, or other common email platforms to send group messages. Instead, it's best to use an Email Marketing tool to send group emails to your email list of prospects and customers. In this newsletter, I highlight 4 products that are highly rated.
Before you can start sending marketing emails you'll need a list of subscribers. But if you don't already have a list, how do you get them? There are a few different ways this can be done but one option is to use an opt-in box on your website where you can make a free offer in exchange for a name and email address. This free offer could be a coupon for a discount on goods and services, a downloadable ebook, or a signup for a free consultation.
Aside from price, some features to look for in comparing Email Marketing products are whether it integrates with other software like Google Analytics and Wordpress. And does it offer Marketing Automation to segment the master contact list into smaller lists to deliver targeted messages to the right audience at the right time?
