Postcard Marketing as Part of Your Digital Marketing - Mike Grossman Consulting Newsletter

Postcard Marketing as Part of Your Digital Marketing - Mike Grossman Consulting Newsletter - May 2021

Published: Thu, 05/27/21

Hello, and welcome back to the newsletter.

This month I'll discuss how direct mail and digital marketing can work together to convert customers that are almost ready to buy.

When a customer visits your e-commerce store they might leave an item in their shopping cart. Maybe they are comparing prices on your competitor's websites, or they need time to consider a large purchase.

When this happens there is a unique opportunity to market to them through multiple channels and close the sale.

Mike

MailChimp

Abandoned Cart Postcards

If a customer leaves an item in their shopping cart, recapture their attention with a postcard that encourages them to return to your store.

When an item is abandoned, the customer automatically receives an email reminder. After 24 hours, a postcard order will be sent to the printer. This automated MailChimp sequence gives the customer a reasonable amount of time to return to the store on their own.

Use Abandoned Cart Postcards together with promo codes and abandoned cart emails to give them an extra push. Design the postcards, and MailChimp will print, stamp, and mail them for as little as 75-cents a card.

Use generic messaging to thank people for stopping by your store, and include a promo code to encourage another visit. I can help you get started with the postcard feature if you have a supported e-commerce store, or I'll use custom API 3.0 integration.

Visit MailChimp Business Postcards

PostPilot
Powerful Postcard Marketing

Statistics show that your customers will spend 25% more when you combine digital and direct mail marketing. If you can create an email campaign, you'll have no problem creating an effective postcard campaign.

Getting contacts into PostPilot is easy. It automatically syncs with your e-commerce store if you’re on Shopify or WooCommernce. Alternatively, you can upload a CSV file.

Send delightfully simple, effective one-off automated campaigns. Try it free.

Visit Post Pilot

Inkit

Direct Mail Postcard Marketing

Reach customers who have been inactive online with a “We Want You Back” postcard. Win them back at the mailbox with a promo, gift, or reminder of their store credit.

Inkit integrates customized data with your direct mailing campaign for a highly automated and personalized postcard so targeting individual customers on a personal level is easier and faster. CRM Integration: Integrate your mailing campaign to trigger highly targeted postcards at the right moment.

Visit Inkit

MOO Postcards

Postcards For Fresh Announcements.

It turns out that about 86% of consumers take the time to read through their mail, which gives you the chance to make your brand stand out with a piece of print marketing your customers can hold on to.

And people don't just ignore or throw out postcards from businesses, as you might think. Instead, direct mail marketing brings in 10% more new customers than email.

But direct mail marketing of today doesn't look like it used to. Now you can use audience data from your digital channels to send postcards that are relevant to your customers. (Source: mail chimp)

MOO Postcards will print a different design or photo on every Postcard in a pack (up to 25) at no extra cost. Show off your brand at its best with personalized postcards.

Designing your Postcards: Whether you're a beginner or a professional designer, MOO has postcard design options for any skill level. Select stocks that go from premium to extra-fancy. Order 25 to 2,500. Quantity discounts are offered.

Visit Moo Postcards

Delighting our digital clients with first-rate results

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