Thanks for opening up this edition of the Friday Four. Let's get things started by sharing a recent podcast episode that I recorded with my fellow gym owners Mark Fisher and Michael Keeler:
- What is Ethical Marketing? - This was a quick conversation where the three of us discussed the language we use in promoting our service offerings via email, on social media, and even in podcasts like this one.
My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance. As always, I'm looking to bring you some
business-specific information from outside of the world of fitness. Enjoy:
- The Biggest Mistake Leaders Make When Someone Resigns - I've accepted two
resignations since the start of the new year...one for a career change, and the other for an opportunity that couldn't be passed up in an adjacent space in my field (MLB-affiliated baseball). In each circumstance, I can say that I complied with the three suggested rules of thumb in this article.
- How Business Owners Can Protect Their Intellectual Property Without Noncompete Agreements - I've yet to run into more than one or two gym owners with the resources and energy to put toward taking legal action on a former employee's nefarious activities, but there are plenty out there who want to talk a big game about it. If this topic is of interest
to you, there is some good information on federal and state protections for employers, along with some advice on cleaning up your employee exit SOP's.
- Get / Want / Have To - I feel as if everything Seth Godin
publishes is speaking directly to me, this blog post included. Give this one a read and allow him to challenge the way you think of the activities that eat up your day.
- Beware the Transition from an Iconic CEO -
This headline really grabbed my attention because so many of my readers are gym owners who aspire to extricate themselves from the bulk of their excessive coaching hours in favor of working "on the business." There are challenges associated with getting your training community to embrace the coaches who didn't launch the operation themselves, and a few can be resolved by employing the ideas in this well-written HBR article.
Make
sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend.
- Pete
