Thanks for opening up this edition of the Friday Four. Let's get things started by sharing a recent podcast episode that I recorded with my guys Mark Fisher and Michael Keeler:
- How to Hire For Emotional Intelligence - This was a quick and detailed conversation where the three of us explained specifically what we look for when evaluating interns and external coaching candidates for roles
within our respective operations. Give it a listen if you're currently in the process of expanding your team.
My Friday-4:
Four pieces of content I've consumed this past week that will influence my future social
media content and challenge me to think differently about how I manage Cressey Sports Performance. As always, I'm looking to bring you some business-specific information from outside of the world of fitness.
- Marketing Morsels - The team at AdWeek does a great job of covering the leading edge of marketing trends, including an especially close look at the habits of the biggest marketing agencies on the planet. Of all of their content, my favorite is the weekly Marketing Morsels segment that introduces a roundup of noteworthy trends from the week prior.
- Knowing When to Quit With World Poker Champion Annie Duke - This podcast episode featured a conversation between Adam Grant and Annie Duke where she articulated the most useful components of her great book, Thinking in Bets. If you enjoy it, I'd strongly
suggest you pick up a copy of the book.
- A New Spin for SoulCycle's Founders - Say hello to Peoplehood, a "relational fitness" business potentially being brought to your market by the people who
first rolled out SoulCycle. This service has the potential to disrupt a number of fitness markets if it goes mainstream thanks to the profile of (and resources behind) the founders.
- FTC Non-Compete Clause Crackdown - While I can't say that I'm aware of many fitness businesses actually acting upon non-compete violations to date, this proposed move would be massively impactful to business in America. Check out this piece to learn a little more about the FTC considering making it illegal for businesses to enter into and/or continue to enforce non-compete agreements with their employees.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend.
- Pete
