Often before my kids go to bed, we snuggle up and watch a few minutes of Instagram reels.
We mostly watch cat videos and our favorite chocolate artist, with some ballroom and penguin reels thrown in for me, of course 😉
While I love the painting and other original videos on Instagram, I find too much copy-cat content. People doing the same dances to the same music. Singing the same songs. Booping their pets' noses to the same rhythm over and over again.
It gets tiresome. I crave originality.
And so do your clients.
They don't want you to be a boring copy cat of every other entrepreneur - using the same pastel lay-flat graphics with gold glittery script fonts (you know the ones I'm talking about!), giving the same stale "advice" they've heard a million times, or using the same tired marketing phrases (Build a
six figure business! Uplevel your life! Manifest the whole entire universe for your own personal benefit!)
OK, maybe that last one's a bit of an exaggeration, but you get my drift...
Your clients want YOU. With all your quirks, all your weirdness, all your glorious uniqueness. And yes, even your flaws.
There are too many copy cats in this world already. Be you.
Where can you stand out this week in your business? Where
can you let your personality and individuality shine?