if you missed the deadline don't feel bad, I did too

Published: Wed, 02/23/22

Hello

I'm going to cover the subject of this late night newsletter in a PLR Game Plan sometime this week after I get everything ready for the Zapier Unrestricted Rights Video PLR release (the videos are done-course preview tomorrow morning).

..but, I chose neither to promote nor buy the Groove Lifetime plan.

If you haven't heard about Groove by now you may just be living under a rock.

Lot's of people I know and respect have approached me about it and purchased it. And there are lots of happy affiliates. And tonight the lifetime deal passed.

Look, the dudes at Groove are good marketers. It's their job to make you feel remorse if you had to take a pass for whatever the reason was.

I chose not to purchase and although it's likely to be a pretty awesome set of tools for a long time, I don't feel a bit of regret.

You shouldn't either if you missed it or chose not to get it.

Whether or not the tools are awesome, isn't the point.

For years now, I've taught one thing about software purchases from the Theory of Constraints written by the late Eliyahu Goldratt (The Goal).

Does the software you want to buy diminish or eliminate a deficiency you have in your business right now?

It takes a minute to think about that, so read it again and really think about the question. If the answer to your question is NO, I don't think you missed anything.

In general, buying software in particular because you might pay more later, if not having it isn't keeping you from something profitable now isn't a good idea.

The reason?

1) If it isn't keeping you from making money now, it's going to sit on your hard drive.

2) You will need to stop what you're working on at some point to invest time into learning how to use it.

3) Human nature is to find a way to use the software so you won't feel bad about a purchase you're not using...whether or not it's what you need to do next in your online business or not.