Hello

Today was a day that I wrote a message to the entire PLR Show (non-Ultimate Insider) community that I expect a bunch of them to read and unsubscribe.

Good.

I have been thinking about something that Earl Nightengale said first and that Ben Settle and Dan Kennedy repeat a lot.  And that is that if you don't know exactly what to do, look at what everybody else is doing and do the opposite. 

The majority is always wrong.

Here is what I wrote today to the non-Insider community...

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I will lose some of you with this, but I need to say it.

We have had colleagues in our niche to create and promote the use of the Faceless concept in PLR and in MMO courses.

I have personally held off doing a course on this.

While I respect the heck out of both Sajan and Alessandro and tend to promote their work, I can't wholeheartedly say you or your customers need to invest your time into a Faceless Channel.

...or that you should be teaching the concept to your precious customers whose trust you have earned.

First...in my experience, there is no such thing as "adding on" a business model. Neither life nor internet marketing work that way.

So, don't think you're going to just tack this on to what you're doing and see instant profits indefinitely.

If you are going to have a faceless channel, you will need to STOP doing something in order to DO a faceless channel.  In other words, it will take exactly what it takes to make what you're trying to do right now work...

Work.

It's called opportunity cost for those of you that took Economics in college.  Basically, what you choose to spend your time on has to be worth more than what you choose not to spend your time on.

Is that something you want to do for a faceless channel?

Secondly...and here is what is important, I KNOW these big platform companies.  Ever since I have been involved in internet marketing they change the rules and eliminate entire business models with neither mercy nor sympathy.   It would be just like YT to get pressure from someone or a government, to turn on an algorithm to devalue what it figures out to be faceless content.

To quote a movie character, "They're only as good as the world allows them to be..."

So, yes, I will do YouTube AI PLR eventually.  But I'm not in a rush and want to teach it right.  You expect me and trust me not to make you look bad when you put our videos in your learning center.  

I take that seriously and will never let you down.

And yes...as a learner, I know that you may be looking for a business model that is easy and that you can work and:

1)Take care of Mom and/or Dad

2)Make up for lost time with your pension, etc.

3)Help your Millennial or Gen Z'er while they figure it out

But I don't know if there is anything where you can shortcut the brand building process and make a bunch of money indefinitely and live happily ever after.  

Look, if all of this works with AI and faceless channels and stays forever, I am willing to be wrong. 

But for me, the jury is out. 

(By the way, I have been proven right on everything I have been saying about AI since last year...just sayin'.)

I'll leave you today with a thought from Dr. Eliyahu Goldratt, from Theory of Constraints which is that management attention is your most precious, valuable and scarce resource.  

Spend yours wisely.

Laurel and I don't have all of the answers for your business.  

But if you hang out with us long enough, we will figure it out together if you are willing to work on the fundamentals of building an information marketing business.

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You may not yet be on your mission yet, but Laurel and I are.

We are here to help.

If you have not yet picked up our bonus for Joan's PLR, go here:

http://theplrshow.com/joana

If you have not yet seen Ultimate Insider Bill King's PLR, go here and get it with our bonus:

http://theplrshow.com/billk

If you need to re-up a lapsed subscription, go here
 

http://theplrshow.com/insiders

Or here, if you'd rather use W+

http://theplrshow.com/ultimateinsiders

Charles

PS... Later on, I will have a course preview for you for Expertise Monetization - New Marketer Workshop Volume Seven which releases tomorrow.

PPS...It may be time for you to "thin the herd" in your own list by stating who you are and what you stand for.  Go and do likewise...