Hello

The text to this newsletter went out to the broader PLR Show Community today...but it is just as relevant for you so I will reprint it here.

That said, I will not be sending you a 2nd evening newsletter as it states at the end. That is not something I typically do with you as an Insider.

Also, I swapped out the link to the Successful Leader Toolbox to the course area that I have already given you access to as an Ultimate Insider.  

The sign-up link for the first session is there along with a self assessment for Servant Leadership that you can take as that will be Module One.  Session One for the Toolbox will start not this Thursday but next Thursday since Laurel and I will be at residency this week.  It is possible though we may meet with you impromptu to discuss what we are learning.

====

As you know this calendar year, I am creating bonuses for you to use to teach and help your audience to market and sell their expertise.  So, my bonuses...while all different could be put together as their own course or courses.

Recently, most if not all of my recommendation bonuses have been idea based and recorded PowerPoint Style as Audio and Video and address information and expertise marketers.  

Technically, even the over the unrestricted rights over the shoulder video bonus I created for Vikram's Microsoft CoPilot content (whose launch price expires tonight)...is directed at and taught to Information and Expertise Marketers.

But because the bonuses come with unrestricted rights you can do whatever you want with them, although what I suggest is that you collect them to create another unique course.

Our friends Yu and Cally released content that I would consider to be personal development.  They've called the topic "unlearning".

Admittedly, I don't do much personal development reading so I haven't heard of the term.    

But the concept taught, in the course is relevant for information marketers like you and I.  It is also very relevant in the doctoral work we do in Leadership.

When you have past flaws, failures and flameouts that WERE your fault, how do you silence them to create value for your customers?  How do you unlearn what you know in order to do something that you have not done before.  This is what you and I help people do in their business every day.

To answer this question in a bonus, I was (admittedly) almost tempted to throw the topics into an AI "blender" to see what it would produce. But I think what I have to say is more insightful if I'm being honest because it is based on my personal experience.

So, I will be creating a bonus called: "Establishing goals and tracking progress for continuous improvement and an Information Marketer."

It addresses 11th bullet point on their sales page.

But, as I have said, it can just as easily be used with other bonuses I have recently created to teach information marketers how this business works in real life.

Since the course was already released today, I don't have a bonus bridge page set up yet.  The reason for this is that I am working on Wednesday's Eleven Labs PLR Video Course and when I take a break from doing that...I'll set up a proper bridge page for you.

In the meanwhile, go here to get Yu and Cally's Content if you want to take advantage of his early bird.  Once I put access to the bonus in the checkout area, you will be able to get it even if you purchased early.

That said, in tonight's PM Newsletter, I'll tell you more about the bonus:

http://theplrshow.com/yuandcallydir

Also, tonight is the last night for the launch price of Vikram's CoPilot PLR with our bonus:

http://theplrshow.com/vfire

====

I have actually now set up the bonus page which is nothing special....just indicating what the content will be about when I create it

http://theplrshow.com/yuandcally

Charles