Hello

A version of this newsletter is going out to the broader PLR Show Community this week.

This weekend, we released written content on the subject of Leadership.  This one product subject title on Servant Leadership is part of a series of Leadership projects that we will be doing this calendar year. 

It coincides with the work we are doing together in our doctoral program as students in Organizational Leadership.

But more importantly, it coincides with a need I have noticed in talking to information marketers over the years.  

...specifically those that are of a certain age range.

Now...I hate labels, but in this case I am going to use them because they're instructive for me to give you a sense of who I am talking about.  Generation X, Boomers and Silent Generation people (ages 50 through 90) understand the concept of duty and can be motivated by it.  

A fair number of these people may be more motivated by a sense of duty than by opportunity.  I'd say about 80% of the people in this age range in your audience (current and potential) are this way.

In fact, you may be that way also.

So, the idea of making a gazillion dollars will not get them to sacrifice and do what is necessary as an information marketer. 

But if you can show them how to do their duty for present and future customers, they may overcome their shyness, lack of outgoing nature, impostor syndrome and all of the other 'sicknesses' that get in their way.

Leadership lines up with duty and works better for some in your audience than opportunity.

So, teach the concept of Leadership to your people so that you can reach those that won't get over themselves just to make a bunch of money no matter what you show them.  This is a missing link for success for some of the people in your audience that have a few (or many) gray hair(s).

Start with our Servant Leadership PLR and we'll have more for you this calendar year using your Insider Discount:

http://theplrshow.com/insidernew

Successful Leadership Toolbox

I included an offer as bump offer in the funnel for the normies (non-Ultimate Insiders) to access training that Laurel and I will be doing with you as Ultimate Insiders.

At the end of the entire series, you will get resell rights, just as I did with the 52 Week Paid Workshop that is part of your included PLR courses.

I have no idea where we will finish.  

I promised 5 weeks to the public, but just between us it will go longer than that.  We intend to go through the relevant theories and research that apply to online marketing when it comes to leading people and online communities. 

Partner PLR:  Personal Development

I have added two bonuses to Jonathan and Sajan.  If you get them both the together, you can use my bonuses to create your own personal development product for information marketers if you get all of them.

For Sajan's whose launch price expires tomorrow night at midnight, I will be adding a content starter just as I am doing for Jon's.

Note...these bonuses are being created out of my own experience.  I am undoubtedly giving you unrestricted rights to them AND leaving out personal references, but they're not content that I "research".

I don't really sell many information products that I do where I am teaching apart from PLR.  But if I were to create an information product and go to market based on my own experience, failures and successes...these bonuses are what I would be teaching.

Get my addition to Jon's content:

http://theplrshow.com/jonathant

Get my addition to Sajan's content

http://theplrshow.com/sajans

Charles