No! This is one word that most of us hate hearing (and sometimes have a hard time saying!). But why is that? What is threatening about being denied what we want, ask for, or need? And what makes it difficult to say "no" to others at times?

Clients often tell me they don't like rejection, making me curious to know what they mean by "rejection". A quick Google search defines rejection as the dismissing or refusing of a proposal, idea, etc. When put that way, it doesn't sound so bad, does it? I don't think this is the type of rejection that most people avoid, however, instead it is the type that feels like a dismissal of them, not just their proposal or idea.

I explored this with a client recently, where a rejection of physical affection from his spouse left him feeling like she found him disgusting and revolting. This was not the case, actually. In reality, he was feeling insecurities he had carried for a long time. They were triggered by her rejection. How does this happen? Should partners never reject requests from one another, and avoid being rejected by the same? Is it really better to live in a world of "yeses"? Can rejection have benefits for a relationship? Is there such as thing a "healthy rejection"?

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