Can you choose one?

Published: Tue, 01/18/22

Dear ,

You produce products or a offer service and you have three items for your customer to choose from.

They mull over the options, internally debate the pros and cons, they might narrow it down to two options and then struggle some more on what their final selection will be. They might even call a friend and ask for their opinion.

What should be a relatively easy decision is not.

In short, three (and certainly more) options can cause a good number of people a bit of confusion.

And what happens when the customer is confused? They will usually walk away. No purchase... no sale... no profit for you.

CONFUSION WILL KILL THE SALE.

However, something very interesting happens when you begin with only two options:

When you offer your customer two options instead of three (or four or five, etc.)... almost magically... they're much more clear headed, the fog goes away and they can MUCH MORE easily pick.

Why? Because the more options you give someone the harder it is to pick one.

This is called, the "Paradox of Choice."

Check out the video above that delves into this fascinating concept.

I hope you keep the Paradox of Choice in your mind whenever you are presenting your clients options.

If you give them only two, you have a much better chance of making the sale.

Until next time...

And, remember, K.I.C. (Keep It Coptic).

To read Nader Anise's bio on Wikipedia, go to:

https://en.wikipedia.org/wiki/Nader_Anise

Your friend,

Nader

Founder of the Coptic Chamber

ABOUT NADER ANISE

For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.

Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.

Nader has educated over 25,000 business owners from all around the world on sales and marketing.

To read Nader Anise's bio on Wikipedia, go to:

https://en.wikipedia.org/wiki/Nader_Anise

3 AMAZING FACTS ABOUT NADER ANISE, ESQ.

FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.

FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."

FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.

(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."

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