One of the most powerful ways to get noticed by the board and C-Suite is to write a book. If you don’t feel ready to write a full book, consider writing a whitepaper to start. Doing so demonstrates your thought leadership and believe me, leaders in your organization will notice. Leaders outside your organization will notice, too. Guaranteed.

 

Take it further. By using a thematic approach to your body of work, you can then repurpose your whitepaper into a keynote speech on your topic. I worked with a Chief Product Officer (technology) who managed to snag a job offer every time she keynoted a speech on the same topic. She was earning north of 7 figures the last time I communicated with her.

 

You can do the same.

 

My friend, author, and colleague, Eric Butow has authored 42 books and has currently two in production.

 

I’ve had the pleasure and honor of knowing Eric since 2012 when I started an executive resume writing business after leaving my 25+ year corporate career. In the early days, I was seeking quality content to incorporate into my own writing and Eric very generously permitted me to include his material. 

 

According to Eric: 

 

“It’s never been easier to publish a book yourself, and Amazon is the first place that most people think of when they want to self-publish a book. You can also look to organizations like the Nonfiction Authors Association.

 

Note that if you self-publish, you can send that book to publishers to show them that you already have a book, and it would be advantageous to be the publisher to take the book further.”

 

I self-published my book, CEO Script Vault: Job Search Scripts for Busy Executives, and it was a rewarding step in my branding and visibility journey. If you’ve not considered publishing a book, I highly recommend pursuing the opportunity.

 

Although Eric and I agree on most things, he doesn’t agree on hiring a ghostwriter to help you write the book. If, however, you don’t have the time or don’t like to write, hiring a ghostwriter is an excellent option (I have a trusted ghostwriter friend if you ever need one).

 

Access more of Eric’s advice and publishing knowledge here.

 

After two very long years, we recently gathered for some fun and fellowship at the Miller’s annual July 1^st pool party. I hope you enjoyed your weekend, too. And, of course, Happy belated 4^th of July to our wonderful state-side friends.

 

 

Thank you for sharing your day with me, and enjoy the rest of your week!

 

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Maureen is a performance optimization coach and personal branding strategist for next-level executives and board nominees.

 

Westgate Executive Branding and Career Consulting Inc. would like to acknowledge that we are located in Mi'kma'ki, the ancestral and unceded territory of the Mi'kmaq People. We are all Treaty people.